In our society we name everything. Naming can be looked at as giving something human characteristics. It creates a more personal connection. Instead of looking at an animal as just an "animal," with a name, it becomes a pet and family member.
Names can vary substantially. A dog can be named Roy, Zoe, and Jillian. All of these names are much more human-like. As far as why one would rather name their animal Ralph could be an example of respect. More importantly, seeing your pet as another individual with rights and feelings; instead of just an animal. A sense of equality has formed.
On the other hand it is quite common for people to choose a more clever and exciting name for their pets. Snickers, Nilla, Oreo, Scooter, and my personal favorite, Schnitzel. Do these names immediately create a sense of hierarchy? Owners being more superior to their pets?
To explicate this a little further, even though names are maybe the most single unique and personal ability owners have over their pets, I don't think it is done as power-forming. I think the act in choosing a pet name is more so done out of compassion and the possibilty to build a relationship. Some owners may constantly show that superiority to their animals, but I would also infer they may show that to humans as well. As far as other pet owners go, when you have a pet many do think of them as a family member; they treat them with respect and get them a toy on their birthday and for Christmas.
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